The Watchtower has a circulation larger than any other magazine in the world. Each issue has a print run of more than 42 million copies. Awake! is second, with a circulation of 41 million copies each issue. Both magazines are published by Jehovah’s Witnesses and are distributed in 236 lands.
How do other publications compare? According to The Association of Magazine Media, the top U.S. paid-for magazine is published by AARP, an organization that targets people over 50 years of age. That magazine has a circulation of over 22.4 million. Germany’s ADAC Motorwelt averages close to 14 million copies, and the Chinese Gushi Hui (stories) prints 5.4 million copies.
As for newspapers, the Japanese Yomiuri Shimbun is number one in circulation. Its print run regularly surpasses ten million copies.
The Witness publications also excel in translation. The Watchtower is translated into more than 190 languages, and Awake! into more than 80. By comparison, Reader’s Digest is published in 21 languages, though content varies from country to country.
Unlike the other magazines mentioned here, The Watchtower and Awake! are financed by voluntary contributions, have no advertising, and carry no sales price.
The purpose of The Watchtower is to explain Bible teachings
We produce literature in more than 700 languages. Why do we put forth such effort?